1. More small business will dominstrate interest in retail application of both networked and non-networked digital signage systems.
2. Interactive display installations will increase.
3. LCD(liquid crystal display) monitor will dominate the digital signage industry as LCD prices drop and its installed base achieves critical mass.
4. OLED( Organic Light Emitting Diodes) technology will continue to improve and will become a more commercially feasible display alternative, especially indoors.
5. Content providing will be in demand as more networks compete and consumers selectively tune out incoming media as their attention spans wane.
6. Content providers will be challenged to provide interesting, relevant and targeted information.
7. More open-architecture systems will become available as prices for turnkey systems continue to fall.
8. Several start-up/spin digital signage enterprises will emerge offering advanced services based on integrated matched hardware component designs and an advanced knowledge of digital content management.
9. Traditional media outlets-outdoor advertising, publishing and television companies-will form strategic alliances for digital signage system with lesser know companies that specialize in DS systems.
10. New metrics for measuring DS effectiveness will contribute to its evolution and usefulness.